The notion that R&B is dead is an overly simplistic and inaccurate perspective. In reality, R&B is experiencing a vibrant resurgence. Every weekend, numerous R&B parties take place across America, with events like the sold-out R&B Only touring show filling arenas. The misconception of the genre's demise often stems from a nostalgic longing for the soulful and simplistic R&B style of the 90s.
However, today's R&B artists have evolved, offering a diverse range of styles to cater to every listener. Rather than clinging to outdated perceptions, it's essential to recognize the thriving and dynamic landscape of contemporary R&B. To showcase the genre's vitality, here are nine R&B artists that deserve your attention!
Karri
Karri stands out as one of the most promising talents emerging from The Bay area. In 2023, he gained widespread recognition for his viral lo-fi falsettos, notably with tracks like "3AM In Oakland" and "Lemonade," firmly establishing himself on the musical map. As the Northern California region gears up for a takeover in Hip-Hop and R&B, Karri is poised to become a prominent figure, putting The Bay at the forefront of the music scene.
Äyanna
Emerging on the scene, Äyanna, a UK native, possesses one of the most distinctive voices in R&B. Her powerful vocal delivery, coupled with an unmatched passion, sets her apart, reminiscent of a rare authenticity not often seen or heard in someone of her age. Since the drop of her debut single "Party Tricks," Äyanna has been steadily gaining recognition. This year, she rightfully earned her label spotlight with the release of her debut EP, 'In A Perfect World.'
Kelz2Busy
Brooklyn, stand up! Kelz2Busy is making waves, bringing R&B back with a unique flair. It's been a while since we've witnessed an artist like Kelz who seamlessly blends smooth vocals with heartfelt lyrics over upbeat instrumentals. Tracks like "Sinner" and "Good 2 Me" showcase his ability to create ballads that narrate the journey through the streets and his unapologetic love for life.
Naomi Sharon
After dedicating years to honing her craft, Namoi Sharon recently secured a signing with OVO Sound, and her latest album, "Obsidian," is turning heads and earning widespread attention. Beyond her affiliation with Drake's label, Namoi exudes a captivating artistic aesthetic that adds to the allure of her presence.
Nippa
UK R&B has been a delightful auditory experience in 2023, and Nippa has been consistently delivering hits since bursting onto the scene with his 2021 banger "Situation." This track garnered attention from renowned producer Hit Boy and Craig David. Nippa has successfully captured an audience by being authentic, enjoying himself with friends, and singing songs that resonate with a niche audience appreciative of his hip-hop-infused R&B style.
Idman
Canadian/Somali singer Idman (pronounced ehd-mun) has made significant strides this year with notable songs like "Hate" and "Beach." Throughout her career, she has courageously taken stances, notably being the first openly gay female Somali singer and actively advocating for Palestine. Her latest EP, "Risk," serves as an excellent introduction to her musical prowess. Keep an eye out for her in 2024.
Choszn
Hailing from Brooklyn by way of Broward County, FL, Choszn is poised to revive the essence of love and emotion through his music. Widely recognized for his viral Christmas carols on TikTok, he has seamlessly transitioned into a performing artist, gracing stages from the southern regions to the northeast.
Jastin Martin
If you haven't stumbled upon a Jastin Martin ad on TikTok or YouTube, you might be living under a rock. Singing and skillfully strumming the guitar simultaneously, Jastin delivers a sultry sound that is both soothing and pure. As a recent signee to Def Jam Records with indie roots, she brings a fresh and unique vibe to the music scene.
Donelle Valentine
New York is ready for an R&B renaissance, and Donelle Valentine embodies that nostalgic swag and flow reminiscent of Bad Boy in the 90s, fittingly hailing from Uptown. Demonstrating his talent, he has been consistently dropping a variety of remixes on social media. It's refreshing to witness both his consistency and skill. Here's hoping for more original work from him in the future, and perhaps even an EP.
