9 R&B ARTISTS YOU SHOULD KNOW

The notion that R&B is dead is an overly simplistic and inaccurate perspective. In reality, R&B is experiencing a vibrant resurgence. Every weekend, numerous R&B parties take place across America, with events like the sold-out R&B Only touring show filling arenas. The misconception of the genre's demise often stems from a nostalgic longing for the soulful and simplistic R&B style of the 90s.

However, today's R&B artists have evolved, offering a diverse range of styles to cater to every listener. Rather than clinging to outdated perceptions, it's essential to recognize the thriving and dynamic landscape of contemporary R&B. To showcase the genre's vitality, here are nine R&B artists that deserve your attention!

Karri

Karri stands out as one of the most promising talents emerging from The Bay area. In 2023, he gained widespread recognition for his viral lo-fi falsettos, notably with tracks like "3AM In Oakland" and "Lemonade," firmly establishing himself on the musical map. As the Northern California region gears up for a takeover in Hip-Hop and R&B, Karri is poised to become a prominent figure, putting The Bay at the forefront of the music scene.

Äyanna

Emerging on the scene, Äyanna, a UK native, possesses one of the most distinctive voices in R&B. Her powerful vocal delivery, coupled with an unmatched passion, sets her apart, reminiscent of a rare authenticity not often seen or heard in someone of her age. Since the drop of her debut single "Party Tricks," Äyanna has been steadily gaining recognition. This year, she rightfully earned her label spotlight with the release of her debut EP, 'In A Perfect World.'

Kelz2Busy

Brooklyn, stand up! Kelz2Busy is making waves, bringing R&B back with a unique flair. It's been a while since we've witnessed an artist like Kelz who seamlessly blends smooth vocals with heartfelt lyrics over upbeat instrumentals. Tracks like "Sinner" and "Good 2 Me" showcase his ability to create ballads that narrate the journey through the streets and his unapologetic love for life.

Naomi Sharon

After dedicating years to honing her craft, Namoi Sharon recently secured a signing with OVO Sound, and her latest album, "Obsidian," is turning heads and earning widespread attention. Beyond her affiliation with Drake's label, Namoi exudes a captivating artistic aesthetic that adds to the allure of her presence.

Nippa

UK R&B has been a delightful auditory experience in 2023, and Nippa has been consistently delivering hits since bursting onto the scene with his 2021 banger "Situation." This track garnered attention from renowned producer Hit Boy and Craig David. Nippa has successfully captured an audience by being authentic, enjoying himself with friends, and singing songs that resonate with a niche audience appreciative of his hip-hop-infused R&B style.

Idman

Canadian/Somali singer Idman (pronounced ehd-mun) has made significant strides this year with notable songs like "Hate" and "Beach." Throughout her career, she has courageously taken stances, notably being the first openly gay female Somali singer and actively advocating for Palestine. Her latest EP, "Risk," serves as an excellent introduction to her musical prowess. Keep an eye out for her in 2024.

Choszn

Hailing from Brooklyn by way of Broward County, FL, Choszn is poised to revive the essence of love and emotion through his music. Widely recognized for his viral Christmas carols on TikTok, he has seamlessly transitioned into a performing artist, gracing stages from the southern regions to the northeast.

Jastin Martin

If you haven't stumbled upon a Jastin Martin ad on TikTok or YouTube, you might be living under a rock. Singing and skillfully strumming the guitar simultaneously, Jastin delivers a sultry sound that is both soothing and pure. As a recent signee to Def Jam Records with indie roots, she brings a fresh and unique vibe to the music scene.

Donelle Valentine

New York is ready for an R&B renaissance, and Donelle Valentine embodies that nostalgic swag and flow reminiscent of Bad Boy in the 90s, fittingly hailing from Uptown. Demonstrating his talent, he has been consistently dropping a variety of remixes on social media. It's refreshing to witness both his consistency and skill. Here's hoping for more original work from him in the future, and perhaps even an EP.

There's Something About Hettie B, East London's Fresh Pop-R&B Voice

Hettie B, the talented Pop-R&B newcomer hailing from East London has just unveiled her dreamy debut single, 'Something About You'. With a childhood steeped in music, Hettie's journey into the world of music was destined. She developed her singing skills in vocal groups and performed as a lead in theater, building her stage presence. Remarkably, she started writing songs at age 10, effortlessly crafting lyrics and melodies while playing the piano and guitar.

Hettie B wrote 'Something About You' in February 2023, and recording it in the studio was her first time overseeing the whole process from start to finish. In addition to her music skills, Hettie is a proactive entrepreneur who founded her own media and consulting company to support up-and-coming artists. With a marketing background and a BA in business marketing, Hettie B is ready to leave a significant impact on the music industry. We asked Hettie B some questions about her love for music and her ideal dating qualities.

What's the first song that made you fall in love with music?

I grew up listening to Corinne Bailey Rae’s album ‘Corinne Bailey Rae’ and Lily Allen’s album ‘Alright, Still’ - being just six years old when both these albums were released, I think they have definitely played a part in developing my love of music. I still listen to songs on these albums to this day, timeless music!

If we were to look at your Phone right now, what 5 artists would be your most played?

Ayyy! I listen to a lot of American rap, a lot of music that is nothing like the music I have made so far. My music library is very varied, I have respect for a lot of different genres. Artists who I have rocked with for a long time would be Youngboy, Jacquees, Bryson T, Phora, PnB Rock amongst many others.

When romantically pursuing someone, what green flags do you think it's important to look for?

Hmmm, communication is a big factor to me. Be able to do that. Caring nature & just has that something about them.. I know, I know it’s the name of the song😂 but you know that indescribable quality that someone has that just makes you so attracted to them. That’s what I like.

If you were taking your crush on a first date in London, where would you take them?

I wouldn’t be taking them anywhere, they’d be taking me🤣. Hahaaa nah but I think if I was showing someone around London we’d have to do a little day out exploring different areas, nice cafe or restaurant and hit some art galleries.

What's something about Hettie B that you want your first time listeners to know?

That there is a lot to come! I really wanted to put out my very first songs and allow my audience to watch over time and see my growth.

Watch the 'Something About You' Official Music Video

On South Beach With Choszn

Our first interview of the year, we strolled down to South Beach and hit up a venue called The Smoking Pie. Peeping the scene and not knowing what I was getting into, there happened to be a showcase going on and I just so happened to have my camera on me. There was a singer there that caught my ears and I had to pull him to the side after his performance to get a word in. This is the moment I met Brooklyn by way of Broward singer Choszn.